(VeteransFranchise.com) - By . Updated Nov 7, 2012
Moran Family of Brands President & CEO Joins BCCA Car Care Council Women’s Board
Barbara Moran-Goodrich Finds a Platform for Educating Women about Auto Care
CHICAGO, IL – With a vested interest in empowering and educating women on the importance of automotive care and repair, President and CEO of Moran Family of Brands, Barbara Moran-Goodrich now holds a seat on the Be Car Care Aware Car Care Council Women’s Board.
One of the leading franchisors of general automotive repair, transmission repair and automotive accessory centers in the country, Moran Family of Brands has a hand in all facets of the automotive aftermarket industry with brands like Alta Mere, Dr. Nick’s Transmissions, SmartView Window Solutions, Mr. Transmission, Multistate Transmissions and Milex Complete Auto Care.
With initiatives in place to draw more female and younger customers, Moran Family of Brands locations across the country are going through training to better understand how women view car repairs and how to help educate women on cars. The company will also be offering classes to teach customers basic car repair and maintenance.
“As a leader in the industry and as a woman in a field typically dominated by men, I believe our brand message ties into that of the BCCA organization’s,” Moran-Goodrich said. “Empowering women to make informed decisions about their vehicles and making sure that they are educated on the different aspects of maintenance and repair is something that is very important to us and is beginning to resonate more and more in the industry.”
As a member of the Board, Moran-Goodrich now has a reputable network and outlet to be an influential voice in the initiative to educate and empower women about vehicle maintenance. Comprised of professional women and men who are dedicated to informing female audiences about proper vehicle maintenance and safety, while encouraging young people to investigate automotive career choices, the Women’s board serves as an ideal platform for the Moran message.
The Board and its parent group, the Car Care Council, merged with the Automotive Aftermarket Industry Association (AAIA), which houses the “Be Car Care Aware” consumer education campaign. Working closely with AAIA and acting as an advisory board to the “Be Car Care Aware” message, the Women’s Board offers Moran Family of Brands the opportunity to not only share their insight, but to gain new knowledge and perspectives to offer back to their franchisees and local markets.
For information on franchise opportunities, please contact 1-800-581-8468 or visit www.moranfamilyofbrands.com.
About Moran Family of Brands
Midlothian, Illinois-based Moran Family of Brands is one of the leading franchisors of general automotive repair, transmission repair and automotive accessory centers in the country. Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through six franchise brands and more than 140 franchise brands nationwide including: Mr. Transmission USA service centers (Mr. Transmission, Multistate Transmission, Dr. Nick Transmission); Alta Mere “Toys for Your Car”; and Milex Complete Auto Care centers and now SmartView Window Solutions. For more information on Moran Family of Brands visit www.MoranFamilyOfBrands.com or call 708-389-5922. For franchise opportunities with Moran Family of Brands, please call 1-800-581-8468.
About the Car Care Council Women’s Board
The Women’s Board is comprised of professional men and women from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences, and encouraging young people to investigate opportunities in the automotive aftermarket.
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