The Problem
During 2021, 18% of the adult population in the USA had a gym membership or the intent to work out on a regular basis, 82% did not.
According to the World Health Organization, this physical inactivity is one of the leading causes of disease and disability.
-We don't know which exercise to do to get results that are sustainable
-We believe that it takes hours in the gym 2 or 3 times per week to get a result
-80% of all people don't feel themselves to be a "sport person or fitness fanatic"
-We try to look fit and healthy (cosmetics) without being fit and healthy
The Solution
Value Proposition
Why
Create better health which improves the quality of life for many Americans
How
Effective- just 20 minutes per week
Easy- no outfit change
Attention- a caring personal trainer
What
We trigger all your muscle groups, which recover and reset during the week. This adds 30-50% of strength, easing your life and being more resilient.
Established & Growing Organization
Why: Right from the start I saw a huge market potential for a once-per-week 20-minute training that would significantly change strength and fitness levels.
Each "Changed by fit20" member story fuels my passion and commitment to see fit20 all over the world.
How: I discovered that franchising is the perfect business model for fit20. This model enables rapid growth whilst creating opportunities for all involved in the fit20 venture.
The USA Opportunity
In 2020 and 2021 the landscape in the fitness industry shifted, giving way to new potential opportunities.
People in the age range 40-75 age acknowledge healthy body helps fight diseases, and this target group is growing and has money to spend on health.
Members will pay more for an experience and perceived value.
$51- All facilities average monthly dues
$90- Boutique studios average monthly due
$500+- Gym membership with personal training
Treadmills, free weights, and resistance machines remain the most popular pieces of equipment among members.
Rollout plan- adjoining states to VA, TX, FL, and AZ
Mobile Experience
-Increase awareness in new market area
-Reduce skepticism by allowing people to try before opening
-Pre sale of membership before Soft Launch
-Marketing of existing studios
-FranDev trade expos
Summary
Developments
Scientifically tested and proven strength training concept
Skilled and knowledgeable organization in place, with a successful and driven team
Existing steady cash flow with Franchise Owners and Company Owned Studios
Renewed Strategy
Targeted Clusters with Multi Unit Sales
Aggressive FranDev strategy
Build Corporate Partnerships
Increased Brand Awareness & PR
Refreshed Marketing Content & Website
Expand Headquarters Team & Locations
Updated systems & technology
Financials
$4.3 million invested to date
$50-240m value range in 4-8 yrs at 10x EBITDA
Opportunity: $1.5-2m investment for 15-25% share
