(VeteransFranchise.com) - By . Updated Feb 27, 2017
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February 27, 2017
Watermill Express Soars To New Heights On
Entrepreneur Magazine’s 38th Annual Franchise 500® List
Pure Drinking Water Franchise Ranked #1 in Vending Section of
Food & Retail Sales Category
BRIGHTON, Colo. – Watermill Express announced today that it has been named to Entrepreneur magazine’sFranchise 500® list, considered the world’s first, best and most comprehensive franchise ranking. Watermill Express has been rated No. 1 in the vending section of the food and retail sales category.
The prestigious award validates the progress the company has made. The brand has more than 1,300 stations in communities throughout the United States that need safe, pure drinking water.
“We are honored to receive this ranking,” said Lani Dolifka, president and CEO of Watermill Express. 'We look forward to building upon this growth in 2017 as we form new relationships, expand into new markets and offer our existing franchisees continued support.”
The key factors that go into Entrepreneur’s evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. All franchises are given a cumulative score based on more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.
“We spend months gathering and crunching data in order to produce the Franchise 500 ranking. We’re proud of the result and the way it continues to be a resource for the franchise community,” says Jason Feifer, editor in chief of Entrepreneur. “Like every industry, franchising is ever-evolving and must smartly react to new technologies and consumer demands. We know it takes a lot to stay competitive, and are excited to celebrate those that do it best.”
Placing a special focus on the regions that need clean water, Watermill Express aims to serve thousands of customers with safe, pure drinking water and ice. Customers supply their own refillable containers and drive up to the Watermill Express kiosk to purchase great-tasting water and ice at a fraction of the price they would pay at the store. In addition to distributing pure drinking water through a patented self-cleaning dispenser, many locations are also implementing Waterocks® Ice into their stations, which is crystal clean ice made from Watermill Express’ pure drinking water.
Entrepreneurially spirited individuals interested in owning a Watermill Express franchise should have the ability to invest $500,000 for three locations. This includes an initial franchise fee of $25,000. Plus, Watermill Express is a proud partner of the VetFran program. Approved candidates receive $10,000 off of the total franchise fee. Ideal franchisees plan to open up to ten locations and will need to secure access to two free or low-cost parking spaces per location.
“In order to reflect the evolving business world at large, we at Entrepreneur continue to evolve our annual ranking, too,” says Ryan Shea, president of Entrepreneur. “We’ve developed new ways to measure and analyze our collected data as new critical data points come into play. We take into account pertinent factors such as social media presence and financing availability, which have become increasingly important in today’s economy. The result is a more complete and relevant Franchise 500® that can serve as a valuable resource for our readers.”
To view Watermill Express in the full ranking, visit www.entrepreneur.com/franchise500.
To learn more about Watermill Express, visit watermillexpress.com.
For more information about Watermill Express franchise opportunities, visit www.watermillexpress.com/franchising/.
About Watermill Express
Watermill Express is the largest drive-up pure drinking water and ice company in the nation and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. The brand’s Waterocks® Ice is now available at select locations. Call 1-800-487-9643 for more information or visit watermillexpress.com.
For more information on franchise opportunities please contact Madison Jobe at madison.jobe@watermillexpress.com or (303) 659-1573. Information about franchising with Watermill Express is also available at http://www.watermillexpress.com/franchising/.
About Entrepreneur Media Inc.
For nearly 40 years, Entrepreneur Media Inc. has been serving the entrepreneurial community providing comprehensive coverage of business and personal success through original content and events. Entrepreneur magazine, Entrepreneur.com, and publishing imprint Entrepreneur Press provide solutions, information, inspiration and education read by millions of entrepreneurs and small business owners worldwide.
To learn more, visit entrepreneur.com.
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